THE CREATIVE CHAMELEON - PERSONAL BRANDING
While creating my own personal brand, I had to find a way to represent all the different styles that my work portrays. My work can be playful, serious, funny, or cute, yet it still upholds its quality. This was used to fuel my logo in the form of a series of smiley faces. The logo can be rotated to reveal four different expressions, adding dimension to an otherwise flat and simple image. In school, I came to be known as the creative chameleon, and I chose to use that nickname to give my brand strength. By using a variety of colors, everyone who receives my materials is getting a slightly different combination from the person before them. It's always unique, just like my design work.