TOGAMEE - COMPANY REBRAND
OPPORTUNITY
Rebrand an existing company***, create a new Brand Standards Manual, and create matching touchpoints
OPPORTUNITY
Rebrand an existing company***, create a new Brand Standards Manual, and create matching touchpoints
SOLUTION
Togamee, a name created from the words “to game,” is a rebrand for Nintendo. With a focus on fun, family-friendly gaming for players of all ages, Togamee strives to create products that encourage their customers to get in touch with the child within. That mindset inspired the tagline “wanna play?” as an offer for friends to come together and have some fun. The wordmark references Togamee’s oldest games, where the basis of gameplay was to move to the right and jump. It also provides a pronunciation guide, as well as a reminder that they are always moving forwards in the industry.
Togamee, a name created from the words “to game,” is a rebrand for Nintendo. With a focus on fun, family-friendly gaming for players of all ages, Togamee strives to create products that encourage their customers to get in touch with the child within. That mindset inspired the tagline “wanna play?” as an offer for friends to come together and have some fun. The wordmark references Togamee’s oldest games, where the basis of gameplay was to move to the right and jump. It also provides a pronunciation guide, as well as a reminder that they are always moving forwards in the industry.
***NOTE: This is a theoretical redesign used to showcase my abilities as an artist and a designer. All characters, games, and logos shown here are the explicit property of Nintendo. I am in no way affiliated with their company.